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brain-food.-savour-the-menu-for-continuous-innovation

Brain Food. Savour The Menu For Continuous Innovation

Ever felt mental appetite? Sure that it is going to sound a little strange, but our brain also feeds, is nourished, exercises, becomes stronger or weaker depending on the way in which you take care of it or not. The brain is like the kitchen of a big restaurant with the best chefs —the neurons—, who need the best foods to prepare the best dishes —ideas, ideas, and more ideas— for each moment of our lives.

Pablo Terán Herrera
2016-08-01

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Pablo Terán Herrera,
Creative Director, Pablo Terán Company

Ever felt mental appetite? Sure that it is going to sound a little strange, but our brain also feeds, is nourished, exercises, becomes stronger or weaker depending on the way in which you take care of it or not. The brain is like the kitchen of a big restaurant with the best chefs the neurons, who need the best foods to prepare the best dishes ideas, ideas, and more ideas for each moment of our lives.

Welcome to the restaurant of your mind, Brain Food —starts the theme Brown Sugar by The Rolling Stones—: you are welcome to taste its delicious menu.

To begin we are going through the entries, a small snack to generate new ideas, and they are… the senses —accompanied by the theme Feelings by Maroon 5—.

The list is amusing: begins with the sight, smell, touch, taste, and hearing, here starts everything… The sensations, the experiences, and the memories will turn into the raw material of our creations.

We keep on exploring the menu and meet the main courses, which consist in:

READ
Reading is a rich source of vital knowledge; one of the keys to generate ideas is to read a lot —enters the theme Lithium by Nirvana—, you have to read a little bit of everything: so you can savour topics that you have never tasted such as cooking, tantric, history, etc.

Read all, swallow books, magazines, pamphlets, poems, biographies, etc. No matter what it is…, devour it, can be physical or virtual —the internet—.

TRAVEL
The movement has an incredible flavour —Can’t Stop by The Red Hot Chili Peppers—, the displacement is a way of avoiding the creative block. Travel, visit places that we don’t know, discover different ways of living, meet new forms of business will give us new ideas or means of doing things. New landscapes, sounds, flavours, accents in the way of talking, and even terms of every corner may wake up those creative juices and deliver new solutions to us; everything is definitely food for creativity.

Now we come to the desserts! —with Cherry Pie by Warrant—, the cherry on the cake… Hummmm…

EXPERIMENT
Many say that this is the most difficult… By family, society, and our comfort zone we believe that a group of scouts, a cooking or a book club have nothing to offer us...

Activities or experiences that you have not lived…, you have to experience them! Do things that have nothing to do with your life: the idea is to make you feel insecure, ignorant, willing to learn. Perhaps this is the way to find one of the atoms for the nuclear reaction —boom!—that you are looking for.

Enjoy your meal! We end with the theme Chop Suey! by System of the Down.

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